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Notes on checkout and launches.
Teardowns, pricing notes and product updates from the team building Plandalf. Short, specific and easy to act on.
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Latest
Start with the newest post.
Each one takes a single idea from a real checkout or launch and turns it into a change you can make.
IntroWelcome to the Plandalf blogNotes on checkout, offers, timers, and turning payment flows into real growth levers.
Plandalf TeamRead the post Archive
Earlier posts.
Newest first. Pick a topic to narrow it down.
- 1 min readCheckoutThree things every checkout should do before you optimize anythingBefore you A/B test button colors, get the fundamentals right: page weight, address autofill, and a payment method customers actually want to use.
- 3 min readCheckoutHow Bonjoro increased SaaS conversions by 40% with checkout experimentsThe Bonjoro upgrade experiment that led to Plandalf: a feature-led offer, an in-product payment flow, and a reported lift from a 10–12% baseline to 16.6%.
- 3 min readPaywallWhat Canva's 2024 paywall gets right about upgradesA close look at Canva upgrade screens captured in 2024: premium feature cues, contextual offers, product previews, and a clear path back to the work.
- 3 min readCheckoutFive checkout handoffs worth getting right with StripeChoose the right plan, prepare customers for payment, connect checkout sessions to purchases, deliver the upgrade, and return people to their work.
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The team
Built by a team obsessed with conversion.
15+ years building SaaS businesses together. Every part of Plandalf comes from a real checkout problem we’ve had to solve ourselves.
No credit card required. Nothing to migrate.