Originally published in February 2025. This account describes an internal Bonjoro experiment; the figures below were reported by the original team and have not been independently audited. We reviewed the article in September 2026 and removed an obsolete installation snippet.
Plandalf began with an upgrade problem at Bonjoro. The product team wanted to test new offers and checkout experiences, but each change competed with feature work for engineering time. A small experiment became a way to put the upgrade flow back in the hands of the people working on conversion.
The problem with the existing upgrade path
Bonjoro had a standard, multi-plan upgrade journey. Someone using a particular feature had to leave their work, compare plans, pay, and find their way back. That interruption was especially costly when an upgrade appeared during template creation: users could lose the context of what they were making.
The team wanted to answer a more focused question: would a feature-specific offer, shown where the need arose, work better than sending every user through the same plan comparison?
Three changes to the flow
1. Lead with the feature the customer wanted
The first test focused on Rollups, Bonjoro’s group video sending feature. Instead of opening with every plan and every feature, the upgrade explained Rollups and showed one clear next step. The aim was to make the purchase decision about the task already in progress.
2. Keep the upgrade in the product
An in-product upgrade experience let users pay and return to what they were doing. This mattered most for someone partway through a template. It also gave the team a place to test offer copy, supporting proof, and how monthly and annual choices were presented.
3. Test relevant variants
The team could vary the offer for solo and team users, and distinguish a first paid purchase from an upgrade by an existing customer. Those were the initial segments. The point was to learn from a few meaningful differences before adding more targeting rules.
What the first test reported
The original account put Bonjoro’s free-to-paid baseline at roughly 10–12% and the new badge upgrade workflow at 16.6%. It described the result as a 40% uplift. That percentage is a rounded relative comparison against a baseline near the upper end of the reported range; it is not a 40 percentage point increase. The source did not publish sample sizes, a test window, or statistical confidence, so treat the result as a team-reported experiment, not a general conversion benchmark.
The result changed how the team approached upgrades. Instead of waiting for an occasional redesign, they could iterate on each moment of intent: which feature prompted the offer, what the customer saw, and whether the experience returned them to their original task.
What they learned beyond conversion
Feature-level upgrade events also helped the team ask better questions about pricing and packaging. Which features led to paid plans? Which attracted annual purchases? Did solo and team customers respond to the same offer? Those questions are useful even when a test does not lift conversion.
The durable lesson from this early Plandalf story is to connect the offer to the customer’s immediate goal, preserve their work through payment, and measure the whole journey. Explore Plandalf Checkouts and the integration catalog for the current product; the old JavaScript installation shown in the 2025 post is no longer current guidance.
