<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
  <id>https://plandalf.com/blog/atom.xml</id>
  <title>Plandalf blog</title>
  <subtitle>Notes on checkout, offers, timers, and turning payment flows into real growth levers.</subtitle>
  <link href="https://plandalf.com/blog/atom.xml" rel="self" type="application/atom+xml" />
  <link href="https://plandalf.com/blog" rel="alternate" type="text/html" />
  <updated>2026-09-24T00:00:00.000Z</updated>
  <author><name>Plandalf</name></author>
  <entry>
    <id>https://plandalf.com/blog/2026-05-20-welcome</id>
    <title>Welcome to the Plandalf blog</title>
    <link href="https://plandalf.com/blog/2026-05-20-welcome" rel="alternate" type="text/html" />
    <published>2026-05-20T00:00:00.000Z</published>
    <updated>2026-05-20T00:00:00.000Z</updated>
    <author><name>Plandalf Team</name></author>
    <summary type="text">Notes on checkout, offers, timers, and turning payment flows into real growth levers.</summary>
    <category term="meta" />
    <category term="announcement" />
  </entry>
  <entry>
    <id>https://plandalf.com/blog/2026-05-15-checkout-conversion-fundamentals</id>
    <title>Three things every checkout should do before you optimize anything</title>
    <link href="https://plandalf.com/blog/2026-05-15-checkout-conversion-fundamentals" rel="alternate" type="text/html" />
    <published>2026-05-15T00:00:00.000Z</published>
    <updated>2026-05-15T00:00:00.000Z</updated>
    <author><name>Plandalf Team</name></author>
    <summary type="text">Before you A/B test button colors, get the fundamentals right: page weight, address autofill, and a payment method customers actually want to use.</summary>
    <category term="checkout" />
    <category term="conversion" />
  </entry>
  <entry>
    <id>https://plandalf.com/blog/2025-02-19-how-bonjoro-increased-saas-conversions-by-40-with-low-code-checkout-flow</id>
    <title>How Bonjoro increased SaaS conversions by 40% with checkout experiments</title>
    <link href="https://plandalf.com/blog/2025-02-19-how-bonjoro-increased-saas-conversions-by-40-with-low-code-checkout-flow" rel="alternate" type="text/html" />
    <published>2025-02-19T00:00:00.000Z</published>
    <updated>2026-09-24T00:00:00.000Z</updated>
    <author><name>Plandalf Team</name></author>
    <summary type="text">The Bonjoro upgrade experiment that led to Plandalf: a feature-led offer, an in-product payment flow, and a reported lift from a 10–12% baseline to 16.6%.</summary>
    <category term="checkout" />
    <category term="conversion" />
    <category term="case-study" />
  </entry>
  <entry>
    <id>https://plandalf.com/blog/2024-09-15-canva-paywall-masterclass</id>
    <title>What Canva&apos;s 2024 paywall gets right about upgrades</title>
    <link href="https://plandalf.com/blog/2024-09-15-canva-paywall-masterclass" rel="alternate" type="text/html" />
    <published>2024-09-15T00:00:00.000Z</published>
    <updated>2026-09-24T00:00:00.000Z</updated>
    <author><name>Plandalf Team</name></author>
    <summary type="text">A close look at Canva upgrade screens captured in 2024: premium feature cues, contextual offers, product previews, and a clear path back to the work.</summary>
    <category term="paywall" />
    <category term="conversion" />
    <category term="teardown" />
  </entry>
  <entry>
    <id>https://plandalf.com/blog/2024-09-03-the-hidden-levers-of-stripe-checkout</id>
    <title>Five checkout handoffs worth getting right with Stripe</title>
    <link href="https://plandalf.com/blog/2024-09-03-the-hidden-levers-of-stripe-checkout" rel="alternate" type="text/html" />
    <published>2024-09-03T00:00:00.000Z</published>
    <updated>2026-09-24T00:00:00.000Z</updated>
    <author><name>Plandalf Team</name></author>
    <summary type="text">Choose the right plan, prepare customers for payment, connect checkout sessions to purchases, deliver the upgrade, and return people to their work.</summary>
    <category term="checkout" />
    <category term="stripe" />
    <category term="conversion" />
  </entry>
</feed>