The fellowship
A long road, the best company.
Fifteen years building software businesses together. Plandalf is the checkout we kept wishing someone else would build.
No credit card required. No coding required.
Who we are
Five of us, and no layer in between
The people who answer your support chat are the people who write the code.
Aarogorn
Bilbert
Buildo
Foundo
Legoli
Why we built it
Pricing was always the hard part
Courses, SaaS, an agency, events, even a juice business. The same question every time.
Between us we have built online courses, SaaS products, an agency, events and a juice business, and tested pricing across millions of transactions. Different customers, different price points, and the same question every time: what do we charge, and how do we change it without breaking everything downstream.
At Bonjoro we tested pricing constantly. Every experiment meant waiting on engineering, or taping a page together, or quietly dropping the idea. The checkout was the part nobody owned, so it was the part that never moved.
Plandalf is the tool we wanted then. Change the offer, the price, the deadline and what happens after the sale, without rebuilding the thing that takes the money.
Questions
The short version
Who builds Plandalf?
A small team that has been building software businesses together for over fifteen years, most recently Bonjoro. Plandalf came out of problems we hit selling our own software.
What is Plandalf?
A commerce platform for people building businesses online. It brings branded checkouts, real promotions and purchase automations together so the buying experience and the work after it stay connected.
Does Plandalf process payments?
Plandalf connects to payment providers including Stripe and PayPal. Those providers process the payment; Plandalf helps you build the experience around it.
Will you build the integration I need?
Usually yes, and usually inside a week. Tell us what you need and we will come back to you, normally the same day.
The team
Built by a team obsessed with conversion.
15+ years building SaaS businesses together. Every part of Plandalf comes from a real checkout problem we’ve had to solve ourselves.
No credit card required. Nothing to migrate.