Plandalf
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Timers and promos overview

Timers are not just visual countdown widgets. In Plandalf, a promo is campaign state: deadline, active tier, CTA target, redirect behavior, buyer reference, and checkout pricing context.

Promo campaign path

A promo ties the campaign link, countdown, and checkout price together so the customer sees one consistent offer.

  • Email or ad click — The visitor arrives with pf_ref so campaign and participant context can follow them.

  • Countdown renders — The page or email shows the current deadline state from the promo.

  • Checkout uses active tier — The checkout button passes the promo slug so the active tier can affect pricing or redirects.

What promos control

  • launch windows and deadline funnels
  • active tier names, times, and prices
  • countdown displays on pages
  • email countdown image URLs
  • CTA links and redirects
  • checkout pricing when an offer is opened with a promo
  • reporting for participants and campaign outcomes

Page widget

<div data-plandalf-promo="early-bird"></div>

Checkout pricing context

<button
  data-plandalf-present="summit-ticket"
  data-plandalf-apply-promo="early-bird"
>
  Buy ticket
</button>

Programmatic equivalent:

await plandalf.present("summit-ticket", {
  promo: "early-bird"
});

  • Create a promo — Set up the campaign record that drives tiers, widgets, and checkout pricing.

  • Countdown timers — Add visual countdown surfaces to pages and email.

  • CTA links — Keep campaign links and redirects aligned with active tiers.

  • Embedded promos — Pair a promo with an embedded offer.

Feature detail