{"generated":"2026-09-24T07:59:02.514Z","posts":[{"slug":"2026-05-20-welcome","title":"Welcome to the Plandalf blog","description":"Notes on checkout, offers, timers, and turning payment flows into real growth levers.","publishedAt":"2026-05-20","tags":["meta","announcement"],"aliases":["welcome","hello-world","intro"]},{"slug":"2026-05-15-checkout-conversion-fundamentals","title":"Three things every checkout should do before you optimize anything","description":"Before you A/B test button colors, get the fundamentals right: page weight, address autofill, and a payment method customers actually want to use.","publishedAt":"2026-05-15","tags":["checkout","conversion"],"aliases":["checkout-conversion-fundamentals"]},{"slug":"2025-02-19-how-bonjoro-increased-saas-conversions-by-40-with-low-code-checkout-flow","title":"How Bonjoro increased SaaS conversions by 40% with checkout experiments","description":"The Bonjoro upgrade experiment that led to Plandalf: a feature-led offer, an in-product payment flow, and a reported lift from a 10–12% baseline to 16.6%.","publishedAt":"2025-02-19","tags":["checkout","conversion","case-study"],"aliases":["how-bonjoro-increased-saas-conversions-by-40-with-low-code-checkout-flow"]},{"slug":"2024-09-15-canva-paywall-masterclass","title":"What Canva's 2024 paywall gets right about upgrades","description":"A close look at Canva upgrade screens captured in 2024: premium feature cues, contextual offers, product previews, and a clear path back to the work.","publishedAt":"2024-09-15","tags":["paywall","conversion","teardown"],"aliases":["canva-paywall-masterclass"]},{"slug":"2024-09-03-the-hidden-levers-of-stripe-checkout","title":"Five checkout handoffs worth getting right with Stripe","description":"Choose the right plan, prepare customers for payment, connect checkout sessions to purchases, deliver the upgrade, and return people to their work.","publishedAt":"2024-09-03","tags":["checkout","stripe","conversion"],"aliases":["the-hidden-levers-of-stripe-checkout"]}]}