> Notes on checkout, offers, timers, and turning payment flows into real growth levers.

Source: https://plandalf.com/blog/2026-05-20-welcome
Last modified: 2026-05-20

Meta

# Welcome to the Plandalf blog

Notes on checkout, offers, timers, and turning payment flows into real growth levers.

**Plandalf Team**May 20, 20261 min read

We started Plandalf because checkout is the most under-leveraged surface in most businesses. You spend months tuning ad copy and landing pages, and then dump the user onto a one-size-fits-all checkout that nobody on the team owns.

This blog is where we write about that: what we see across the customers we work with, what patterns convert, and what’s shipping in the product.

## What you can expect here

-   **Teardowns.** Real checkout flows, broken down into what’s working and what isn’t.
-   **Pricing notes.** How operators are packaging plans, running timed launches, and using save offers.
-   **Product updates.** When we ship something substantial, we explain why it exists.

If you’d rather get one email a month instead of checking the blog, the [newsletter](https://plandalf.com/newsletter) covers the same ground in shorter form.

Filed under[Meta](https://plandalf.com/blog/tag/meta)[Announcement](https://plandalf.com/blog/tag/announcement)

Written by Plandalf Team

The team building Plandalf.

Where this lives in Plandalf

[**Checkouts**The branded sales flow for launches with moving parts.See Checkouts](https://plandalf.com/products/checkouts)

Keep reading

## More from the blog.

1.  [May 15, 20261 min readCheckoutThree things every checkout should do before you optimize anythingBefore you A/B test button colors, get the fundamentals right: page weight, address autofill, and a payment method customers actually want to use.](https://plandalf.com/blog/2026-05-15-checkout-conversion-fundamentals)
2.  [February 19, 20253 min readCheckoutHow Bonjoro increased SaaS conversions by 40% with checkout experimentsThe Bonjoro upgrade experiment that led to Plandalf: a feature-led offer, an in-product payment flow, and a reported lift from a 10–12% baseline to 16.6%.](https://plandalf.com/blog/2025-02-19-how-bonjoro-increased-saas-conversions-by-40-with-low-code-checkout-flow)
3.  [September 15, 20243 min readPaywallWhat Canva's 2024 paywall gets right about upgradesA close look at Canva upgrade screens captured in 2024: premium feature cues, contextual offers, product previews, and a clear path back to the work.](https://plandalf.com/blog/2024-09-15-canva-paywall-masterclass)

[All posts](https://plandalf.com/blog)

Newsletter

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The team

## Built by a team obsessed with conversion.

![Aaron](https://plandalf.com/images/faces/aarongorn.png)![Bilbert](https://plandalf.com/images/faces/bilbert.png)![Buildo](https://plandalf.com/images/faces/buildo.png)![Foundo](https://plandalf.com/images/faces/foundo.png)![Legoli](https://plandalf.com/images/faces/legoli.png)

15\+ years building SaaS businesses together. Every part of Plandalf comes from a real checkout problem we’ve had to solve ourselves.

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