> Sell from a WordPress page with a Plandalf checkout, then tag the buyer in Drip and record a purchase event that starts a Drip workflow. Native Drip steps. Source: https://plandalf.com/apps/wordpress/integrations/drip Last modified: 2026-10-26 Checkout embed # WordPress + Drip integration A Plandalf button on a WordPress page can tag the buyer in Drip and record a purchase event, with revenue, that starts a Drip workflow. [Start your 14-day free trial](https://admin.plandalf.dev/signup)[Jump to the setup](#setup) No credit card required. No coding required. **WordPress** **Drip** ## Does WordPress integrate with Drip? WordPress hosts the page and Drip holds the subscribers; Plandalf links the sale to Drip. A Plandalf button in a Custom HTML block opens the checkout, and native Drip steps create the subscriber, apply a tag and record an event. Drip's own plugin on WordPress.org is a separate WooCommerce connection. ## What moves between WordPress and Drip Event From and to Through What happens Checkout opened from a WordPress page WordPressPlandalf Checkout embed The SDK and a `data-plandalf-present` button sit in a Custom HTML block or the theme footer. Your Stripe or PayPal account is paid, not WordPress. Checkout completed Plandalf (paid via Stripe)Drip Native step Apply Tag adds a tag such as Retreat 2027 and creates the subscriber when Drip lacks the email. Checkout completed Plandalf (paid via Stripe)Drip Native step Record Event writes a custom event whose name a Drip workflow starts on. Setting a `value` property counts it as revenue in cents, using `{{trigger.total}}`. Invoice refunded StripeDrip Native step Remove Tag takes the tag off after a full refund and is skipped when Drip does not know the email. Subscriber created DripPlandalf Native step Plandalf registers a webhook in your Drip account when you save the trigger. A sequence can then run Enroll in Promo for each new subscriber. ## Tag a WordPress buyer in Drip and start their workflow You need a WordPress login that can insert JavaScript, a published Plandalf offer and a Drip login that can open User Settings and Account settings. 1. ### Add the SDK and button Open the page in the Code editor or add a Custom HTML block with the Plandalf script and a `data-plandalf-present` button. If you want it on many pages, load the script from the theme footer file instead. 2. ### Confirm the live page Visit the published address signed out and open the checkout. Plandalf's WordPress guide notes that builders, cache plugins and optimisers can move or delay scripts, which the editor preview will not show. 3. ### Copy the Drip token and account ID In Drip open Settings, User Settings and copy the API Token from User Info. Then open Settings, Account and copy the numeric Account ID under General Info. 4. ### Connect Drip in Plandalf Under Automation, Marketplace click Connect on Drip, paste the token into API Token and the number into Account ID, and wait for Drip connected. 5. ### Tag and record the purchase Build a sequence on Plandalf, Checkout Completed. Add Drip, Apply Tag for `{{trigger.customer_email}}`, then Drip, Record Event named for the product with `product` and `value` properties. Start a Drip workflow on that event name. 6. ### Test and cover refunds Switch on Run on test purchases, buy with your own email and check the subscriber and event in Drip. Add Remove access on refund and pick the tag, then switch the test setting off. ## What sellers do with WordPress and Drip ### Retreat or event booking from a venue site A venue's WordPress page sells places on a retreat. Each booking tags the guest and records a Drip event with the amount, and the workflow sends travel and packing information. ### Paid email course on a personal site An author sells a lesson series through a Plandalf button after a long article. The buyer gets a Course tag, which a Drip workflow uses to send the lessons on a schedule. ## Limits and gotchas - Plandalf sends purchases to Drip as custom events, not as Drip orders, so they do not appear as Drip products or orders. - Drip's plugin listing on WordPress.org describes a plugin for WooCommerce stores. Plandalf's docs do not describe a WooCommerce connection, so this page does not rely on that plugin. - Drip allows 3,600 requests an hour per account and refuses two changes to one subscriber at the same moment. Plandalf retries twice. - Generating a new Drip API token stops the old one, so update the connection under My apps when you do. - Plandalf's MemberPress plugin is an early-access source release and not a general WordPress membership connection. ## WordPress and Drip: common questions Does WordPress integrate with Drip? Drip's plugin listing on WordPress.org is for WooCommerce stores. For a Plandalf button on a WordPress page, the link to Drip is Plandalf's native Drip steps, not a plugin. How do I connect Drip to a Plandalf checkout on WordPress? Connect Drip under Automation, Marketplace with your API token and account ID, then build a sequence on Checkout Completed with Apply Tag and Record Event. The setup above covers the fields. WordPress Drip integration: can the sale value reach Drip? Yes. Add a `value` property to Record Event set to `{{trigger.total}}`, which is already in cents, and Drip counts the event as revenue. Do I need to install anything in WordPress for Drip? Not for Plandalf. The button needs only the Plandalf script on the page. Any Drip tracking code on your site is a separate decision. ## Guides for this pair - [Plandalf with WordPress](https://plandalf.com/platforms/wordpress) - [Plandalf with Drip](https://plandalf.com/platforms/drip) - [Drip setup guide](https://plandalf.com/docs/integrations/drip) - [WordPress setup guide](https://plandalf.com/docs/platforms/wordpress) - [Identify logged-in visitors](https://plandalf.com/docs/sdk/identity) [Start your 14-day free trial](https://admin.plandalf.dev/signup) ## More from WordPress and Drip - [**WordPress + MailerLite**MailerLite's plugin collects signups on WordPress. A Plandalf button on the page puts paid buyers into a MailerLite group, which can start an automation.](https://plandalf.com/apps/wordpress/integrations/mailerlite) - [**PayPal + WordPress**A Custom HTML block on a WordPress page opens your Plandalf checkout, where PayPal sits beside cards as a payment option.](https://plandalf.com/apps/paypal/integrations/wordpress) - [**Stripe + WordPress**WordPress stays the page; a Plandalf button or inline checkout on it takes payment through your connected Stripe account.](https://plandalf.com/apps/stripe/integrations/wordpress) - [**Kit (ConvertKit) + Drip**Kit tags the buyer and Drip records the sale as a revenue event, from one Plandalf sequence.](https://plandalf.com/apps/convertkit/integrations/drip) - [**Mailchimp + Drip**Mailchimp and Drip both have built-in Plandalf steps, so one checkout can fill both while you move your automations across.](https://plandalf.com/apps/mailchimp/integrations/drip) - [**PayPal + Drip**A PayPal order on a Plandalf checkout can add the buyer to Drip, tag them and record a purchase event that starts a Drip workflow.](https://plandalf.com/apps/paypal/integrations/drip) Checked October 26, 2026 against Plandalf's own setup guides and the vendor documentation: [WordPress.org plugin directory: Drip - Marketing Automation for WooCommerce](https://wordpress.org/plugins/drip/).